Summer 2020

Perspectives

Farm Direct Offerings

by
the CFG Editors

Over the last few months, we have been taking time to reflect on our business and harvesting practices to find better ways to efficiently service our customers with the freshest products. By restructuring our greenery options, we will reduce waste, handling, and in the end deliver a true farm-fresh bunch with minimal touch points.

One thing we have learned is that the more we do direct from the farm, the more efficient and cost effective we can be for you. Over the next few months our new offering will replace all of our current greenery bouquets with regional recipes of fresher, efficiently harvested greens, produced and shipped direct to you. We will work with you on a transition plan if needed, and are excited to offer this program to give you new options for your customer base.

What you will find in this new product offering:

Just Add Blooms Farm Direct Bouquets– A brand new offering of regional mixed greenery bouquets – perfect for the retail florist as a time saver, or small grocery chain. All bouquets come sleeved with a UPC for easy point of sale.

Consumer Bunch Catalog– Regional offerings from all of our domestic farms, with hand-picked assorted boxes featuring our best-selling items. All consumer bunches are 5-stems and come sleeved with a UPC for easy point of sale.

Bulk Assorted Mixed Boxes – Our new and updated offering of mixed boxes offer a smaller offering of some of our most popular bulk greens. We highlight regional bulk mixes, as well as assorted boxes of our most popular greens.

by
the CFG Editors

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The top of the image shows lush peony greens being harvested while the bottom image shows a happy worker harvesting and packaging peonies.